New Trends in the Aerial Work Platform Industry

Aug. 14, 2024

The aerial working platform industry in China is still in its growth stage. Although there will be periodic fluctuations, the demand in the Chinese market will be long-term and continuous in the long run.

Judging from the size and scale of the fleet, China will definitely give birth to the world's largest aerial work platform leasing company. At present, the leaders of the leasing industry will develop in two directions: first, "going overseas" to radiate the entire Asia; second, diversification of leasing products. We have seen that China's leading equipment leasing companies are actively deploying overseas markets. At the same time, benchmarking international leasing and leasing giants, they use "large quantity and wide range" aerial work platforms to attract customers, accelerate the introduction of new leasing products, and move towards comprehensive engineering equipment service providers.

aerial work platforms (AWPs).png

At present, manufacturers are pursuing scale growth and market share at all costs, which is not only not conducive to the profitable development of enterprises, but also destroys the healthy market order. Such practices are usually not understood or even rejected by the international market. Next, the Chinese aerial lifts market will face great challenges, and such a situation will accelerate the integration and reshuffle of the industry. However, this is not a bad thing. The survival of the fittest will help the industry and the market return to the track of healthy development. In the long run, the Chinese market will definitely return to rationality.

We believe that Chinese customers will have a deeper understanding and cognition of brand, quality and the entire life cycle. At present, many domestic leasing companies have shifted from focusing only on price and business conditions to focusing on equipment failure rate, durability, service life, second-hand residual value, etc. As the leasing industry gradually evolves, a group of leasing companies committed to long-term operations will surely settle down in the Chinese market. They have clear positioning, unique service advantages and target customer groups, and are good at cost and risk control. They will choose mobile scissor lift manufacturers and products that are suitable for their own development.

Whether now or in the future, Hered has always been firm in its high-quality, long-life brand and product positioning, insisting on doing the right thing, conscientiously doing products and services, and creating value for customers throughout the life cycle of equipment.

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